Emerald Lures was started to assist the offshore recreational angler and those new to offshore trolling. By using our lure packs, and setting the lures as instructed, immediate success should be achieved in catching pelagic fish and hopefully that fish of a lifetime (again and again!).

The lures will appeal for those on their first offshore fishing trip, through to highly experienced charter crews reliant on a set of “go to” lures.

The lure heads, designs and colors have all specifically been chosen for their position in the trolling pattern. The combinations have been used by the company founder all over the world, but should prove highly successful in their main target audience of those fishing the Gulf of America.

We are a small boutique company that was started purely for this purpose. Our intent is to concentrate almost solely on providing a one stop shop lure pack that can be used year round to successfully hook pelagic fish time and time again. We believe the lure designs and color combinations will achieve this on any given day and take the guess work out of attracting fish, without having to spend excessive money trying out every color combination and lure head under the sun.